Mobility as a Service (MaaS)
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How Mobility as a Service (MaaS) is Reshaping Southeast Asia's Transportation Landscape

25 Mar 2024 | Indonesia

Mobility as a Service (MaaS) has emerged as a transformative force in Southeast Asia's transportation landscape. The region is characterized by diverse cultures and bustling urban centers, witnessing a revolution in the way people move from one point to another. MaaS, with its integrated mobility solutions, addresses the challenges of congestion and offers users a seamless travel experience.

Mobility as a Service (MaaS) is defined as the amalgamation of diverse transportation modes and services into a cohesive and user-friendly experience. Enabling users to access mobility through a single digital application and payment channel, MaaS encompasses public transport, active modes like walking and cycling, ride-sharing, car-sharing, taxi services, and even car rental or lease options.

The key features of MaaS include the integration of different transportation modes, customized route planning based on real-time data, and a streamlined digital payment platform.

Current MaaS Ecosystem in Southeast Asia

Services of MaaS in Southeast Asia are categorized into three: ride-hailing, car-sharing, and micromobility.

Ride-hailing: This segment allows users to book rides and make payments through a dedicated app, with major players like Grab, Gojek, ComfortDelgro, and Be. The market includes a diverse range of vehicles, from motorcycles to cars.

Car-sharing: Car-sharing includes rental, sharing, and subscription services, where users can rent and unlock company-owned cars for short-term use. Prominent players in this segment include bluSG, Tribecar, TREVO, and Haup.

Micromobility: Referring to shared services of light vehicles such as motorbikes, scooters, and bikes, micromobility players like Beam and Grab provide an efficient and eco-friendly alternative for short-distance travel.

enefits of MaaS

MaaS offers a myriad of advantages for diverse stakeholders. For customers/users, MaaS revolutionizes individual mobility, providing an enriched travel experience and substantial cost savings. The flexibility it offers, sans the need for personal vehicle ownership, contributes to increased mobility and efficiency. Reduced usage costs and the elimination of the need for vehicle purchases further enhance the financial appeal for users.

Beyond individual benefits, MaaS significantly contributes to broader environmental goals. MaaS actively combats congestion and lowers CO2 emissions by reducing traffic, aligning with global efforts for sustainable transportation. The inherent reduction in journey times not only ensures convenience but also boosts productivity for users, making MaaS an attractive choice for those seeking efficiency in their daily travels.

Cities and transport authorities stand to gain systemic advantages through MaaS adoption. The promotion of sustainability is a key advantage, allowing cities enhanced control over mobility patterns and leading to reduced costs associated with emissions, congestion, and pollution. Moreover, MaaS positively influences urban development by minimizing traffic and supporting real estate initiatives, reshaping the way cities are planned and experienced.

Service providers within the MaaS ecosystem benefit from a profound understanding of customer needs through data sharing. This data-driven insight enables providers to tailor offerings, aligning with evolving user preferences. Additionally, MaaS presents an exciting opportunity for service providers to venture into super-app systems, offering a diverse range of services within a unified platform. This not only enhances service offerings but also positions providers at the forefront of the evolving digital landscape in the transportation sector.



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